Experimental & Behavioral Economist
Zed Higgs, PhD
I study how incentives, uncertainty, and choice environments shape giving, consumer decisions, and health.
Postdoctoral Research Associate at the Human Behavior Lab and the Institute for Advancing Health through Agriculture at Texas A&M University.
Research agenda
Questions that connect policy to human behavior
Giving & public policy
How subsidy design, feasible sets, and donor beliefs shape charitable giving.
Risk, ambiguity & beliefs
How people evaluate uncertain outcomes and update beliefs when information is incomplete.
Consumer health & food choice
How information and product design affect valuation, nutrition, and everyday decisions.
Markets, platforms & decision design
How mechanisms and digital environments influence behavior, welfare, and inequality.
Selected work
Featured research
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Approach
Theory sharpens the question. Experiments test the answer.
My work combines applied microeconomic theory with lab and online experiments to isolate mechanisms, measure behavior, and translate results into better-designed policies and products.